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Aakanksha Gupta

Aakanksha had been working as a social media strategist at a leading company. She wanted to explore UX/ UI designing. After joining Dropout academy, she not just became a skilled UX/ UI designer, but also became a UX/ UI designer in the same company, at a higher pay

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Transition to UX/ UI Design from Marketing/ Sales

Marketing as a field is extensive. You have marketers that specialize in social media, website conversion and SEO, and content marketing, to name a few.

Most people who transition into UX from marketing find that there tends to be a lot of overlap between the two fields when it comes down to understanding customers’ needs. As a marketer, your goal is to create content that’s engaging and drives customers to purchase the products and services your company offers.

Some of the overlapping skills include:

  • Customer research

  • Market Analysis

  • Persona generation

Being able to measure and analyze the impact of a new campaign or new design.

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